2009 Serials Price Projection Report 

EBSCO produces a Serials Price Projection report each summer to assist customers in planning for the forthcoming subscription year. Our report for the 2009 subscription year was published in June 2008. The recent global banking and financial crisis has had an impact on world currencies which may affect journal costs for certain customers.  This update is to make you aware of the potential impact and to revise the Serials Price Projections.

The US dollar has strengthened considerably in recent weeks against other currencies. For example, the US dollar has strengthened by over 15% against the British pound and the Euro when compared to June 2008. Additionally, several other currencies have also shown volatility during this time.  Because of this, some customers may see higher journal price increases than originally expected. EBSCO has therefore revised its 2009 price projections to reflect current market conditions.

Projected Potential Price Increase Percentage
by Customer Billing Currency1

Customer Currency

Journals priced by publishers in US dollars

Journals priced by publishers in British Pounds

Journals priced by publishers in Euros

Australian dollar

20 to 22%

7 to 9%

15 to 17%

British pound

21 to 23%

7 to 9%

16 to 18%

Canadian dollar

17 to 19%

4 to 6%

12 to 14%

Euro

13 to 15%

-2 to 0%

7 to 9%

New Zealand dollar

20 to 22%

6 to 8%

14 to 16%

South African rand

28 to 30%

15 to 17%

23 to 25%

U.S. dollar

7 to 9%

-2 to 0%

2 to 4%

The 2009 projected base price increase (the increase in the publishers’ local currency before considering exchange rate impact) for academic and academic medical libraries is estimated at 7 to 9 percent.  An increase of more than 7 to 9 percent reflects an adverse currency impact; an increase of less than 7 to 9 percent reflects a favorable currency impact.

World equity and currency markets remain changeable. EBSCO will continue to monitor the situation and will notify customers of any significant movements in the market.

 


1Updated as of October 10, 2008

 
Serials Price Projection Report 
 
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