Usage of e-journal content is a key factor in content purchasing decisions. Sales of online journal content or content with an online component comprise more than 60 percent of the institutional serial market and this percentage continues to rise, bringing new challenges and opportunities for your content to be discovered and used. Content that is not discovered and used is less likely to be renewed. That’s why usage is so important — it helps drive sales.

EBSCO can help libraries increase usage through a number of solutions:

• registration and activation support helps ensure access to your titles
• improved discovery with EBSCO A-to-Z, WebFeat and Google Scholar
• linking to content through LinkSource and other link resolvers
• reduced administrative tasks and delays associated with ordering and payment of your titles.

Accessibility with an institution, presence of full-text links in content listings, databases and cited references, complexity of the registration or activation process and IP-address range consistency can be obstacles that prevent end users from finding or accessing your content. This ultimately affects authors, editors, societies and what libraries decide to purchase.

In a world where large publisher spend increasingly challenges smaller publishers to ramp up sales and retention efforts, the necessity to compete is crucial. EBSCO offers solutions to help maximize usage of your content. By taking advantage of all the ways EBSCO can help you increase content discovery and usage, you can more effectively help ensure continued subscription renewals each year.