Birmingham, Ala. – Oct. 20, 2009 – EMpact Sales™, the EBSCO group that provides targeted sales representation, promotional and marketing assistance on behalf of select publishers, is pleased to announce the appointment of Elizabeth Waddell to director of EMpact Sales.
Waddell joined EMpact in 2006 as business development manager. She quickly developed partnerships with key publishers, making EMpact the ideal channel to actively sell and promote electronic content and products in strategic, targeted locations. “As part of the EBSCO group, EMpact is able to provide knowledge and global opportunities for content providers they might otherwise miss. Elizabeth has done an excellent job putting our knowledge base, global infrastructure and technology together to help publishers reach customers in previously untapped markets,” said Sid McNeal, Jr., vice president of publisher affairs at EBSCO.
In her new role, Waddell will assume full responsibility for providing publishers with a strong active sales and marketing channel. “I will continue to focus on bringing effective results to our publisher partners. In this tough economic climate, we want to present the right offers to the right customers in the target markets – that approach is key,” said Waddell.
About EMpact www.empactsales.com
EMpact Sales™, part of the EBSCO group, is the ideal partner for publishers who wish to expand their sales efforts and promotion of their products to targeted territories across the globe. The EMpact team can develop a strategic plan to dramatically broaden the exposure of publishers’ electronic products and content.
EMpact brings to the sales process an expanded team of experienced sales and marketing personnel, many of whom have been working with publishers and libraries for many years. With the support of 31 fully staffed offices in 23 countries worldwide, EMpact’s global reach makes it possible for content providers to take advantage of opportunities they might otherwise miss.
Media Contacts:
Kari Parker
Marketing Communications Manager
EBSCO Information Services
+ 1 205 991 1492
kparker@ebsco.com
Ashley McDuffie
Marketing Account Executive
EMpact Sales
+1 205 980 5693
amcduffie@empactsales.com